Cigarette packet or box containing 20 cigarettes, designed to represent a Kodak Instamatic Camera, 1963-1965. It was used to advertise the new Kodak Instamatic Camera range, and was given to Kodak shops and pharmacies by travelling Kodak sales representatives.

The Instamatic camera range was a series of inexpensive, easy-to-use and easy-to-load cameras with built-in flash capacity, that were first launched in 1963. The range proved to be immensely popular and was in production for over 20 years.

One of the former sales reps, John Harvey, said that the design of the packaging allowed for a little cardboard flash gun to pop up when the packet was opened.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Square cardboard packet designed on the front to represent a Kodak Instamatic Camera. The Camera is black and grey and below the camera is the Kodak logo on yellow background. The top edge of the packet is black with grey text, the sides are black and yellow with grey text, the bottom edge is black and grey with black and grey text. Packet contains twenty filtered cigarettes and the original plastic seal is in place with some tearing at the back of the packet.

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