Summary
One of two negatives taken by Laurie Richards Studio for Mocopan Pty Ltd during a trade fair at the St Kilda Town Hall. The images are part of the Laurie Richards Collection of negatives held by Museum Victoria.
Mocopan was established by Agostino Monici, Sergio Coperchini and Vic Panettieri in 1953. The name was an amalgamation of the surnames of the three men. Mocopan was originally composed of three sections; coffee processing and sales; the production of smallgoods, and the processing of polenta flour. Both Coperchini and Panettieri left the company and a succession of partners followed, including Frank Dimattina. Mocopan was managed by the Dimattina's until 1995 when it was sold to a multi-national.
Description of Content
A group of people tasting coffee at a Mocopan Coffee display stand at St. Kilda Town Hall, 1967. Bear Brand milk products are also on display.
Physical Description
Black and white 5" x 4" negative
More Information
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Collection Names
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Collecting Areas
Images & Image Making, Migration & Cultural Diversity, Working Life & Trades
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Acquisition Information
Purchase
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Place & Date Depicted
Carlisle Street, St Kilda, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Creator
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Commissioned By
Mocopan Coffee, 257 Plenty Road, Preston, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Individuals Identified
Spinelli, Nino
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Format
Negative, 5" x 4", Black & White
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Classification
Commerce & retailing, Direct selling - food & beverage, Advertising
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
10 cm (Length), 13 cm (Width)
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Keywords
