Proof copy of a small logo to be used across different print formats as part of a broader Kodak Australasia Pty Ltd promotional campaign in the 1930s. It reads: 'It's Kodak Film That Makes the Picture'. This definitely appeared as a small part of a promotional poster but would likely have also appeared on packaging or promotional brochures and leaflets in Kodak retail stores as well.

The proof is held in a scrapbook compiled by Kodak Australasia. The scrapbook contains 37 colour, and black and white promotional leaflets, posters, stickers, negative and print envelopes, postal packaging for the Australian Photographic Review magazine, and trade circulars produced before World War Two.

This document is part of the Kodak Heritage Collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia Pty Ltd in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Small paper label, white text on red background shaped as an unraveling roll of film.

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