Summary
Black and white leaflet advertising Kodak film as a part of a promotion in the 1930s, prior to World War Two. The advertisement promotes the Hobart and Launceston Kodak outlets in Tasmania.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top third of the leaflet contains a stylised photograph of a a woman holding a folding camera up to her left eye, while the centre and bottom thirds contain text advertising Kodak film. To the left of the text in the bottom third of the leaflet is a stylised image of a box of Kodak Verichrome Film.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Named
Launceston, Kodak (Australasia) Pty. Ltd., Launceston, Tasmania, Australia, pre 1939
Date taken from inscription on scrapbook cover. Address taken from leaflet. -
Organisation Named
Hobart, Kodak (Australasia) Pty Ltd, Hobart, Greater Hobart, Tasmania, Australia, 1930-1939
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Inscriptions
Text, printed, black ink: 'Be sure you use / KODAK/FILM / -It's the Right Film'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
121 mm (Width), 220 mm (Height)
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Keywords
Advertising, Manufacturing, Photographic Film, Photography, Promotional Materials, Retailing