A promotional brochure titled 'Kodak Flash Guide' produced circa 1962 by Kodak Australasia Pty Ltd, as part of the 'There's no place like home' campaign, promoting picture-taking in the domestic sphere through a variety of Kodak cameras and film.
Presented as a guide to the use of photographic flashes, it gives the reader ideas for when and how to take pictures, and promotes the latest range of flasholders and camera outfits, including the Brownie Flash II, Brownie Starlet, Brownie Starflash and Kodak Retinette.
This pamphlet would likely have been given to Kodak dealers and retailers, and there is a space on the back page for dealers to write or stamp their contact information to personalise the service.
Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
6 page, fold-out, glossy paper brochure, printed in black, blue and white. The cover page feautres two photographs, one of a woman with a Brownie flash camera and underneath a photo of a child holding a clock to its ear. Both photos are framed in a graphic representation of a house, so they look like big windows. Inside there are more black and white photos, a flash exposure chart and some explanatory text. The final two pages have drawings of Kodak products in black and white with corresponding text.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, printed, blue ink: 'KODAK / Flash Guide' Front cover, printed, white ink: 'There's no place like home / for Kodak pictures'
Type of item
89 mm (Width), 216 mm (Height)
Photography, Advertising, Promotional Materials, Cameras, Photographic Flash Attachments, Photographic Flash Bulbs, Photographic Flash Units, Camera Accessories, Making History - Kodak Collection, Marketing