Summary
Summary product booklet issued by the Queensland branch ofthe firm H.V. McKay Massey Harris (QLD) Pty Ltd. Contains brief descriptions and specifications of a wide range of equipment, detailed etchings of each product and a small number of black and white photographs of equipment in use. A brief history of the H.V. McKay company is provided along with a description of export of stripper harvesters to South Africa and the Argentine Republic. The information provided promotes the company as successful, innovative, expanding, supporting employment of Australian workers and providing modern and better equipment; therefore continuing to promote the 'H.V. McKay' brand and history.
The catalogue also makes reference to 1937-1938 being a year when Australia had much grain and 'the purchasing power of the farmer bounds upward'. The ideas of success and abundance are continued with language used in the catalogue focusing on either the history and proven success of equipment such as the Suntyne harvester described as 'the original Combine in Australia, it was an immediate success'; or the innovation of the company in producing equipment that is 'new, entirely original and highly successful'. It is also noted that the H.S.T. Auto Header set a world record in 1938 by 'harvesting 3,300 bushels of wheat from 76 acres in one day'. The black and white photograph on the cover reflects idealised illustrations of farming life used in earlier McKay publications and advertising and shows a bountiful crop infront of the harvester.
Title
'SUNSHINE Farm Implements Latest and Best'
More Information
-
Collection Names
H.V. McKay Sunshine Collection, Old McKay Archive (Transfer No.1) Series C
-
Collecting Areas
-
Acquisition Information
Donation & Subsequent Transfer from Councillor Don McKay, Old McKay Archives, Science & Technology Collection, Museum Victoria, Nov 1973
-
Manufacturer/Distributor
H.V. McKay Massey Harris (Qld.) Ltd, Stanley Street, South Brisbane, Queensland, Australia
-
Publication Date
1939/06
-
Date Printed
Jun 1939
Printer's code: L332. 7877, DRm. 639 -
Brand Names
"SUNSHINE" (Agricultural Implements) , "H.S.T" (Agricultural Equipment) , "SUNTYNE" (Agricultural Implements) , "SUN" (Agricultural Implements) , "SUNLEA" (Agricultural Equipment) , "SUNCHIPPER" () , "SUNPRINCE" (Agricultural Equipment) , SUN-SET (Cotton & Maize Planters) , "SUNTAPPER" (Agricultural Implements) , "SUNSTRADDLE" (Cultivators) , "SUNGRUBBER" (Agricultural Implements) , "SUNROOTER" (Cultivators) , "SUNJUNIOR" (Agricultural Implements) , "SUNDUKE" (Agricultural Equipment)
-
Number of Pages
20
-
Page Size Format
185 x 245 mm
-
Primary Subject
-
Illustration Types
Black & White; Photographs; Line Drawings; Engravings
-
Printing Types
Limited Colour
-
Publication Types
Product Catalogue, Product List, Publicity Brochure, Company History
-
Classification
Agriculture & rural life, General farm equipment, Equipment catalogues
-
Category
-
Discipline
-
Type of item
-
Keywords
Agricultural Equipment, Advertising, Aerial Photographs, Agricultural Equipment Models, Agricultural Implements, Agricultural Workers, Animal Power, Auto Header Harvesters, Chaffcutters, Chokecutters, Crop Lifters, Cultivators, Disc Cultivators, Disc Harrows, Engineering Workshops, Export Trade, Factories, Fertilizer Spreaders, Field Rollers, Gates, Grain & Fertilizer Drills, Hay Mowers, Header Harvesters, Headers, Hoes, Maize Huskers & Shellers, Pasture Renovators, Pea Harvester Fronts, Plough Discs, Saw Benches, Seed Planters, Stump Jump Disc Ploughs
