Summary
Negative - Mullard Ltd, Coronation Window Display, Melbourne, Victoria, 1953. Photograph commissioned by Mullard Ltd.
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Window display pictured in the front of a Mullard electrical store. Window display pictures crown replica, curtains and ribbon to honour the coronation of Queen Elizabeth II.
Physical Description
Black and white 5" x 4" cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
592 Bourke Street, Melbourne, Greater Melbourne, Victoria, Australia, 06 Jun 1953
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Manufacturer of Item Depicted
Mullard (Australia) Pty Ltd, Greater Sydney, New South Wales, Australia
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Format
Photograph, film base, Negative, 5" x 4", Black & White
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Inscriptions
Hand written in white ink on negative below image: 'G7(indecipherable)'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 99 mm (Height)
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Keywords
Coronations, Crowns, Display Windows, Displays, Electrical Equipment, Retail Displays, Windows, Radio
