One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

The Laurie Richards logbook that details this collection dates this image with the company name Chesebrough-Ponds International Ltd to October 1953, however other sources show the company merge took place in 1955.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

A man is pictured to the right of image presenting promotional material for Vaseline products. An audience of men are pictured sitting in chairs surrounding the presenter.

Physical Description

Black and white 5" x 4" cellulose acetate negative.

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