Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. 
The Laurie Richards logbook that details this collection dates this image with the company name Chesebrough-Ponds International Ltd to October 1953, however other sources show the company merge took place in 1955.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Group of men and women are pictured at a cocktail party at the Chesebrough-Ponds International Ltd Clayton factory.
Physical Description
Black and white 5" x 4" cellulose acetate negative.
More Information
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                                Collection Names
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                                Collecting Areas
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                                Acquisition InformationPurchase 
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                                Place & Date DepictedClayton, Greater Melbourne, Victoria, Australia, Oct 1953 
 Chesebrough Manufacturing Company merged with Ponds in 1955. Chesebrough-Ponds International Ltd was acquired by Unilever in 1987.
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                                PhotographerLaurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia 
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                                Manufacturer of Item DepictedChesebrough-Ponds International Ltd, United States of America 
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                                FormatNegative, 5" x 4", Black & White 
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                                InscriptionsHand written in white ink on negative below image: 'G415' Printed on negative: '5' 
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                                Classification
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                                Discipline
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                                Type of item
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                                Image Dimensions - Negative/s120 mm (Width), 95 mm (Height) 
 
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                                KeywordsDrinks, Factories, Handbags, Parties, Portraits, Social Functions, Workers 
 
             
        