Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Interior of the Mutual Department Store showing a woman tasting Kraft spreads on savory biscuits. Jars of Kraft spreads including mayonnaise, cheese spread and relish are pictured on display in rows.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Flinders Street & Degraves Street, Melbourne, Greater Melbourne, Victoria, Australia, 1958
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Organisation Depicted
Mutual Store Ltd, Flinders Street & Degraves Street, Melbourne, Greater Melbourne, Victoria, Australia
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Manufacturer of Item Depicted
Kraft Foods Limited, Melbourne, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on negative below image: 'GX1288' Printed in negative: '3'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
99 mm (Width), 125 mm (Height)
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Keywords
Cheeses, Department Stores, Eating & Drinking, Food, Food & Drink Consumption, Food Presentation, People, Portraits