Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.   
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Crowd of adults and children pictured out the front of the Palais Theatre in St Kilda. A truck loaded with Coca-Cola is pictured to the left of the crowd. Luna Park is shown in the background.
Physical Description
Black and white cellulose acetate negative.
More Information
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                                Collection Names
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                                Collecting Areas
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                                Acquisition InformationPurchase 
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                                Place DepictedLuna Park, Lower Esplanade, St Kilda, Greater Melbourne, Victoria, Australia 
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                                PhotographerLaurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia 
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                                Manufacturer of Item DepictedCoca-Cola Bottlers (Melbourne) Pty Ltd, Levanswell Road, Moorabbin, Greater Melbourne, Victoria, Australia 
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                                Place DepictedPalais Theatre, Lower Esplanade, St Kilda, Greater Melbourne, Victoria, Australia 
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                                Date Created
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                                FormatNegative, Black & White 
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                                InscriptionsHand written in white ink on negative below image: 'GX1370' Printed on negative: '4' 
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                                ClassificationManufacturing & industry, Food & drinks, Marketing & publicity 
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                                Category
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                                Discipline
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                                Type of item
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                                Image Dimensions - Negative/s125 mm (Width), 99 mm (Height) 
 
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                                KeywordsAmusement Parks, Amusement Rides, Children, Drinks, Motor Trucks, Parks, People, Portraits, Recreation Activities, Rides, Shows, Theatres 
 
             
        