Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Coca-Cola promotion picturing a policeman handing out bottles of Coca-Coal to children. A motor truck is pictured in the background with cartons of Coca-Cola stacked on the tray at the back. Buildings and motor cars are shown in the background.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Organiser of Event
Coca-Cola Bottlers (Melbourne) Pty Ltd, Levanswell Road, Moorabbin, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on negative below image: 'GX2071' Printed in negative: '2'
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Classification
Manufacturing & industry, Food & drinks, Promotional displays
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 99 mm (Height)
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Keywords
Advertising, Bottles, Children, Drinks, Food & Drink Consumption, Motor Cars, Motor Trucks, People, Police, Promotions, Uniforms, Victorian Police
