Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Exterior of the Moonee Ponds Hotel. The name Gleesons, hotel nominee, is displayed on the front of the buiding under a Penfolds Wine neon sign.
Physical Description
Black and white 5" x 4" cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Moonee Ponds, Greater Melbourne, Victoria, Australia, Sep 1955
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Organisation Named
British Paints (Aust.) Pty. Ltd., 10 Coora Road, Huntingdale, Greater Melbourne, Victoria, Australia
Photograph created to promote British Paints, who might have been behind the decoration of the building -
Organisation Named on Building
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Format
Negative, 5" x 4", Black & White
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Inscriptions
Hand written in white ink on negative below image: 'G3326'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
120 mm (Width), 95 mm (Height)
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Keywords
Buildings, Clock Towers, Exterior Views, Motor Cars, Power Lines, Power Poles, Signs, Street Lighting, Streetscapes, Traffic Lights, Tram Lines