Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Four men standing inside the old Heinz factory building in Richmond. A GTV9 promotional stand with photographs of television personalities is shown in the background. This factory building was converted into the GTV9 broadcasting studios in 1956.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
22 Bendigo Street, Richmond, Greater Melbourne, Victoria, Australia, 1956
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Previous Owner
H.J. Heinz Co Pty Ltd, Greater Melbourne, Victoria, Australia
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Organisation Depicted
General Television Corporation Pty Ltd, 22 Bendigo Street, Richmond, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on negative below image: 'G5458' Printed in negative: '3'
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Classification
Communications, Television programming & production, Broadcasting studios
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 99 mm (Height)
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Keywords
Broadcasting, Buildings, Factories, Manufacturing, People, Performers, Promotional Materials, Television Industry, Television Studios
