Metal advertising sign promoting Kodak Australasia Pty Ltd cameras and film. The sign hung at the Halls Gap General Store, which was owned by the Watson family, around the late 1940s. This store sold general goods, photographic supplies, petrol and also operated as a Post Office.

Around mid 1949 the sign was taken down from display from the Halls Gap General Store and given to the three eldest daughters of the shop owners, John and Emma Watson. The daughters were Mae [13], Jacqueline [11] and Elvire [10]. They put the sign in their playhouse shop, which was located in a workman's tent in their backyard at Halls Gap. In 1953, as the girls grew older, this tent shop was dismantled and the sign was then stored in the family workshop until 2011.

Kodak Australasia manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Metal sign with advertising on both sides, and two holes at the top for hanging it.Sign is hand-painted in Kodak colours, black, red and yellow, with white border.

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