One of a series of postcards issued by the Commonwealth Immigration Office, during the early 1920s, to promote immigration to Australia for rural settlement. This postcard promotes a somewhat idyllic scene of a whole family engaged in the task of gathering in the harvest. A male farmer is riding on a reaper-binder pulled by a three-horse team that is harvesting a field of standing cereal crops. In the foreground various children and other adults are collecting the sheaves of bound hay dropped by the binder and are stacking them into stooks to be left to dry in the sun before threshing. The men are all wearing white shirts and waistcoats and everyone is wearing a hat. In the background there is a large farm building amidst the tree line on the far side of the field and hills in the distance. The reverse side has a outline map of Australia with 'Kinsmen! We Welcome You' printed across it, together with population statistics and a reference to the Australian Pavilion at the British Empire Exhibition, which was held at Wembley, England, from April-October 1924.
The postcards were part of a promotional scheme, that also included advertising posters, introduced by the Commonwealth Immigration Office, after it assumed responsibility for the recruitment and transport of assisted immigrants to Australia from the individual State governments in 1921. The postcards portray rural activities, and feature positive propaganda style messages to entice intending migrants. The rural subject matter highlights the strong push for British rural workers and settlers during the 1920s as part of the Empire Settlement Scheme.
Postcard with black and white photograph of a rural scene published as a half-tone print with accompanying text on front and back of card.
This collection of postcards offers important insights into Australia's migration policies and promotional activities during the 1920s, a period when enticing British immigrants for agricultural settlement was a key priority, along with attracting farm labourers and domestic workers. Recruiting British migrants to Australia to settle on the land was an important Government strategy for Australian immigration schemes at this time, particularly with the launch of the Empire Settlement Scheme in 1922, which offered assistance and land packages to immigrants from the United Kingdom with varying degrees of success.
Caption on front of card: 'HARVEST-TIME IN AUSTRALIA./ALL THE FAMILY ARE BUSY WHEN HARVESTING IS ON. AN ENJOYABLE LUNCH/IS TAKEN OUT IN THE FIELDS, AND THE SHEER JOY OF GATHERING IN THE/SHEAVES RADIATES FROM THE FACES OF ALL.' Footer: 'COMMONWEALTH IMMIGRATION OFFICE PHOTO' Reverse: 'Kinsmen! We Welcome You/Visit the Australian Pavilion at British Empire Exhibition at Wembley, and see what Australia and her resources are/PRINTED FOR COMMMONWEALTH IMMIGRATION OFFICE BY ATLAS PRESS PTY. LTD. MELB.'
Type of item
140 mm (Width), 90 mm (Height)
Agriculture, Cereal Crops, Children, Children's Work, Exhibitions: British Empire Exhibition, Wembley, 1924, Farming Methods, Farms, Harvesting, Horse Teams, Immigration, Migration & Settlement, Promotional Materials, Reaper-Binders, Rural Life, British Immigration, British Colonies, British Empire