H.J. Heinz Company social event at Caulfield Town Hall, Victoria, on 9 October 1959. A new Heniz factory opened one month later, on 7 November, in Dandenong, by Prime Minister Robert Menzies, with H.J. Heinz II, grandson of the founder. Heinz had manufactured in Richmond, Victoria since 1935.

One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

Promotional photograph of a group at the Heinz ball held at the Caulfield Town Hall. One of the women is kicking her leg in the air.

Physical Description

Black and white cellulose acetate negative.

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