Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Promotional photograph of a man driving a tractor with an attachment that is clearing a field at Cheltenham.
Physical Description
Black and white cellulose acetate negative.
More Information
-
Collection Names
-
Collecting Areas
Images & Image Making, Home & Community, Working Life & Trades
-
Acquisition Information
Purchase
-
Place & Date Depicted
Cheltenham, Greater Melbourne, Victoria, Australia, 19 Jun 1959
-
Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
-
Organisation Depicted
Cromac Pty Ltd, 32 Chandos Street, Cheltenham, Victoria, Australia, Australia
-
Format
Negative, Black & White
-
Inscriptions
Hand written in white ink on negative below image: 'GX7395'
-
Classification
Manufacturing & industry, Agricultural & horticultural equipment, Advertising
-
Category
-
Discipline
-
Type of item
-
Image Dimensions - Negative/s
125 mm (Width), 100 mm (Height)
-
Keywords
Promotions, Public Relations, Tractors, Tractors Attachments, Fields
