Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 248 archival items produced between May 1954 and January 1959.
The contents include promotional leaflets for Kodak products. The products and subjects include: Brownie Flash II Camera; Cine-Kodak Kodachrome Film; Cinevox Premier; Kodachrome Colour Film; Kodak De Luxe Shoulder Bag; Kodak Flasholder Model 2; Kodak Photo-copying Paper; Kodak Verichrome; Kodaslide Pocket Viewer; Regal Monarch Screen; Velox Water Colour Set. The promotional materials range in size from 100 mm x 90 mm to 280 mm x 410 mm. The slogans include: 'A Kodak picture is worth a thousand words'; 'Tell your story on Kodak Film'; 'You too, can enjoy the thrill of colour pictures'; 'Made in Australia, Right for Australia'; 'Flash gets the picture anytime... (indoors or outdoors)'; 'Picture your Christmas with Flash', 'Photo enlarging is fun'.
Advertising items relate to the following publications: Cummins and Campbell's Monthly Magazine; Digest of World Reading; Empire Outlook; Experimenter; Family Circle; Idle Moments; Official Journal of NSW Federation of Infants and Nursing School Clubs; Readers Digest; The Countryman; The Financial Review; The Pastoral Review and Graziers; The Producer's Review; Walkabout. Campaigns include Christmas, Easter, Summer holidays, The Royal Show, Olympics and family life, especially around infants and children.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 97 yellowing paper pages including paper front and back cover, bound with 4 metal staples covered by a strip of card, containing press advertisements. Clippings mostly glued in, some adhesive tape.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Top, hand written, black ink, publiciation. Top, left/right corner, hand written, black ink, page numbers. Blue ink, stamp: 'The Hugh Berry Co checked your voucher'.
Type of item
290 mm (Width), 15 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Camera Films, Movie Cameras, Movie Projectors, Infants, Christmas, Easter, Making History - Kodak Collection