Scrapbook that was compiled by Kodak Australasia. It contains approximately 502 archival items produced in 1964-73.
They include promotional leaflets for Kodak and some Eastman film products. The products and subjects include sound projectors, sound recording tapes, film projectors, moving image projectors, cameras, camera accessories, moving image cameras, moving image film, audio visual aids for presentations/education, T.V film processing, Television projectors, slide projectors and slide makers. The leaflets also promote services such as Kodak informational Films and Kodak Visual Education Systems. The advertising material of this scrapbook is largely directed towards professional and commercial markets as well as education markets and amateur photographers. Advertising slogans include "Zoom up to bigger movies ... in regular 8mm or Super 8", "All you need is imagination (everything else is built in)" and "Sensationally simple new Kodak instamatic camera - just drop in the film and it's loaded!" The promotional materials range in size from 215 x 138 mm to 282 x 124 mm. Advertising has been prepared by Kodak (Australasia) Pty Ltd.
Advertising materials relate to the following publications:
Advertising Marketing and Media Weekly, ANZAAS CONGRESS, Audio Visual, Australian Camera and Cine, Business Age, Career Book, Commonwealth Trades Alphabet, Dialogue, Educare, Educational Books & Equipment, Electronics Australia, Film Weekly, Industrial Engineer, Lumiere, Magazine of Qld Primary Corres, Moviegram Catalogue, Newsreel, Primary Education, Public Relations Aust, Public Relations Australia, Rydges, Sydney Morning Herald, T.V Times, The Age, The Australian, The Australian Police Journal, The Bulletin, The Lamphouse.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 99 pages plus front and back cover containing newspaper and magazine advertisements. There is no front or back cover, pages are cream paper. The Scrapbook is bound with cardboard and 5 metal staples. The clippings are mostly printed on cream coloured newspaper quality paper, some are on glossy magazine paper. Clippings are in black and white but occasionally in colour. Often there are multiple copies of the same advertisement adhered with tape but most have come loose. Many of the clippings have the journal/newspaper source and date typed onto them. The scrapbook pages have been numbered by hand with blue ink along with the source of the clippings at the top of the page. A typed index is located on the first page.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Type of item
291 mm (Width), 16 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Promotional Materials, Photographic Film, Cameras, Sound Projectors, Movie Projectors, Photographic Accessories, Slide Projectors, Slides, Camera Accessories, Sound Recording & Reproducing