Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 80 archival items produced between January 1946 - December 1946.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include Kodak tested x-ray chemicals, Panchromatic film, Photographic film, Photostat reproduction, sound-on-film projectors, Wratten gelatine filters, X-ray film and X-ray photography.
Advertising slogans include 'KODAK FILM is with the Fighting Forces KODAK FILM is in the munition factories KODAK FILM is in the Hospitals' and 'The photograph from home brings buoyant spirits.' The scrapbook details the year of 1945 and is divided into months of the year with corresponding newspaper clippings that advertise Kodak products and services. Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Australian and New Zealand Journal of Surgery, the Australian Journal of Pharmacy, the Hospital Magazine, Truth.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 100 paper pages in total. the Last 65 pages have been left blank. The scrapbook is bound with 4 metal staples covered by a strip of card, containing press advertisements. Clippings glued in. The promotional materials range in size from 66 mm (W) x 144 mm (H) to 185 mm (W) x 265 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front, centre, white sticker, typed, black ink: 'NEWSPAPER ADVERTISEMENTS' / (hand written) 'Magazines etc.'/ (underlined) 'FOR 1945'
Type of item
295 mm (Width), 20 mm (Depth), 430 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Copiers, Microfilming, Medical Imaging, Industrial Exhibitions, Technology Changes