Summary
A 16mm motion picture film featuring a television advertisement for the Kodak Brownie Flash II outfit, promoting it as a gift idea for a woman by showing several snapshots of a party, indoors, and a woman taking photographs. The commercial also features the catch phrase 'This Christmas, give fun: Give a Kodak Camera". It is part of the Kodak Camera Parade campaign and was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Flash II outfit. It opens with snapshots of people at a party and we see a woman taking photographs in the home. It concludes with a marching girl presenting an arrangement of Kodak cameras. There is music and male voice over narration throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 Originally housed in a cardboard box with Fanfare Films branding on it and a Berry Currie Advertising sticker. Film was wound on a black metal Kodak Australasia reel.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
Fanfare Films Pty Ltd, Australia, 1962
Date believed to be based on film stock. -
Recording Details
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Content Summary
1, 00:00:02 HH:MM:SS, Leader countdown and Fanfare Films intertitle.,2, 00:00:14 HH:MM:SS, Snapshot of family at a party, against diamond-patterned backdrop. Two other snapshots of the party appear on top. Music and voice over narration commence: "This Christmas, give fun. Give a Kodak...",3, 00:00:19 HH:MM:SS, Transition to Brownie Flash II camera against neutral backdrop. Voice over: "...camera.",4, 00:00:20 HH:MM:SS, Woman using camera in lounge room. Voice over: "For picture taking fun, outdoors and indoors".,5, 00:00:22 HH:MM:SS, Crossfade to still image of man blowing up balloons, framed with a superimposed white rectangle. Voice over: "Give her a...",6, 00:00:23 HH:MM:SS, Camera outfit against neutral backdrop. "...Brownie Flash Two camera outfit, only five pounds ten at your Kodak dealer".,8, 00:00:28 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie Flash II is. Text and pricing appears again. Voice over: "It's just one of the many cameras to choose from in the Kodak Camera Parade".,9, 00:00:40 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Cameras, Television Production, Photographic Flash Attachments