Summary

A 16mm motion film featuring two seemingly identical edits of a television commercial for the Kodak Merit Projector. The commercial takes place in a lounge room during a family slide show. The commercial was produced for the advertising agency Hugh Berry & Co, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Two identical television commercials for the Kodak Merit Projector. They start with a boy and dog. This freezes and fade to a woman talking in front of a slide projection screen, explaining the picture of the dog. A man, boy and another couple are all gathered around the projector and the young boy pushes slides through. A male voice over narration and some sound effects appear throughout.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1958

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, Southampton Crescent, Abbotsford, Greater Melbourne, Victoria, Australia, 1958

  • Agent

    Hugh Berry and Company, Park St, South Melbourne, Greater Melbourne, Victoria, Australia, 1958

  • Recording Details

    Commercial TV, 00:02:41 HH:MM:SS, Excellent, 16MM cellulose acetate motion picture film; 100 feet; B&W; Television commercial (TVC); Optical sound; 1958

  • Content Summary

    1, 00:00:03 HH:MM:SS, Leader countdown,2, 00:00:12 HH:MM:SS, Boy cuddles dog on lawn. Woman's voice: 'This is Sniffy when we first bought him",3, 00:00:17 HH:MM:SS, Cross fade to woman talking in front of slide projection screen and still image of boy with dog. She continues to talk. Her voice fades and harp sound effect comes over the top.,4, 00:00:27 HH:MM:SS, The woman walks back to a group gathered around projector, which the boy is operating. Woman sits on couch next to a man on the floor and a couple opposite, one woman smoking and gesturing. Narrated voice over commences: "Relive those happy moments with brilliant full colour slides, projected in your own home..." Camera zooms into projector.,5, 00:00:39 HH:MM:SS, Close up of boys hands loading slides into projector. Voice over: "Anyone can operate the Kodak Merit Projector. Slides are simply put in the top, and taken out the side...". Narrator continues to explain features and boy points to them on the projector body.,6, 00:01:01 HH:MM:SS, Group around projector.,7, 00:01:05 HH:MM:SS, Low angle close up of projector. White text is superimposed on screen. Voice over: "Kodak Merit Projector; priced at twenty-four pounds complete. See it at your nearest Kodak dealer",8, 00:01:12 HH:MM:SS, White graphic against black background, reading: "CAMERAS / Kodak / FILM'. Voice over: "It's made by Kodak, so you know it's good",9, 00:01:16 HH:MM:SS, Cut to black,10, 00:01:24 HH:MM:SS, Leader countdown,11, 00:01:34 HH:MM:SS, Boy cuddles dog on lawn. Woman's voice: 'This is Sniffy when we first bought him",12, 00:01:38 HH:MM:SS, Cross fade to woman talking in front of slide projection screen and still image of boy with dog. She continues to talk. Her voice fades and harp sound effect comes over the top.,13, 00:01:48 HH:MM:SS, The woman walks back to a group gathered around projector, which the boy is operating. Woman sits on couch next to a man on the floor and a couple opposite, one woman smoking and gesturing. Narrated voice over commences: "Relive those happy moments with brilliant full colour slides, projected in your own home..." Camera zooms into projector.,14, 00:02:00 HH:MM:SS, Close up of boys hands loading slides into projector. Voice over: "Anyone can operate the Kodak Merit Projector. Slides are simply put in the top, and taken out the side...". Narrator continues to explain features and boy points to them on the projector body.,15, 00:02:22 HH:MM:SS, Group around projector.,16, 00:02:27 HH:MM:SS, Low angle close up of projector. White text is superimposed on screen. Voice over: "Kodak Merit Projector; priced at twenty-four pounds complete. See it at your nearest Kodak dealer",17, 00:02:33 HH:MM:SS, White graphic against black background, reading: "CAMERAS / Kodak / FILM' Voice over: "It's made by Kodak, so you know it's good",18, 00:02:37 HH:MM:SS, End.

  • Format

    Motion Film, 16 mm, Black & White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Motion Picture Films, Projectors, Slide Projectors, Television Production