Summary

16mm motion picture film featuring a television advertisement for the Kodak Brownie Flash II camera, promoting it as a gift idea for a young boy. The commercial is part of the Kodak Camera Parade campaign and was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial advertising Kodak Brownie Flash 11 Camera. It opens on a patterned backdrop and three snapshots come on screen, featuring images of children at the beach. It has music and a male narrated voice over throughout. A young boy kneels on the beach and takes a photo of his friend. The commercial closes with a marching girl splitting in two and marching off either side of screen to reveal a line-up of different Kodak cameras, the Brownie Flash II in the foreground.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962

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