Summary
16mm motion picture film featuring a television advertisement for the Kodak Brownie Flash II camera, promoting it as a gift idea for a young boy. The commercial is part of the Kodak Camera Parade campaign and was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Flash 11 Camera. It opens on a patterned backdrop and three snapshots come on screen, featuring images of children at the beach. It has music and a male narrated voice over throughout. A young boy kneels on the beach and takes a photo of his friend. The commercial closes with a marching girl splitting in two and marching off either side of screen to reveal a line-up of different Kodak cameras, the Brownie Flash II in the foreground.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
Fanfare Films Pty Ltd, 1962
Date believed to be based on film stock. -
Recording Details
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Content Summary
1, 00:00:03 HH:MM:SS, Leader countdown and Fanfare Films intertitle,2, 00:00:13 HH:MM:SS, Diamond-patterned background with snapshot of children at the beach. Music and narration start. Two other snapshots of children at the beach are layered on top.,3, 00:00:18 HH:MM:SS, Kodak Brownie Flash II against neutral backdrop with superimposed white text 'GIVE A KODAK CAMERA',4, 00:00:19 HH:MM:SS, Boy in bathers kneels on sand using camera.,5, 00:00:21 HH:MM:SS, Cross fade to still image of boy on surfboard in the water. A superimposed white frame fades in around the boy.,6, 00:00:22 HH:MM:SS, Brownie Flash II camera on rocks in tidal pool. White text with name and price appears above.,7, 00:00:28 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie Flash II camera is. Text and pricing appears again.,8, 00:00:39 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Promotional Materials, Photographic Flash Attachments
