Summary
A 16mm motion picture film featuring a television advertisement for Kodachrome II colour film. It begins with a timeline of 'revolutionary' Kodak inventions, ending in 1962 with the introduction of Kodachrome II. This is the shorter version of the commercial. It was screened in 1962, but possibly produced in 1961 by Cambridge Film Productions for Berry Currie Advertising (Vic), who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Advertisement for Kodachrome II featuring three scenes: a picnic in 1888, a home slide show viewing in 1935 and a graphic of Kodachrome II film against a starry backdrop representing 1962. It has a male voice over narration and faint music throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1961 - 1962
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Organisation Named
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1961 - 1962
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Producer
Cambridge Film Productions Pty Ltd, Pelham Street, Carlton, Greater Melbourne, Victoria, Australia, 1961 -1962
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Recording Details
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Content Summary
1, 00:00:00 HH:MM:SS, Leader countdown with Cambridge Film Productions intertitle.,2, 00:00:15 HH:MM:SS, Garden scene. Man in long coat and hat in foreground, holding a camera. Woman in background on picnic rug raising a parasol. White text fades in '1888',3, 00:00:17 HH:MM:SS, Close up of portable bellows camera in man's hands. "...Kodak produced the first snapshot camera for the family",4, 00:00:19 HH:MM:SS, Close up of man's face speaking and smiling.,5, 00:00:21 HH:MM:SS, Woman with parasol smiles for the camera.,6, 00:00:22 HH:MM:SS, Shot of pack of Kodachrome film with superimposed white text reading '1935'. Voice over: "In 1935 Kodak introduced the now famous Kodachrome colour film...",7, 00:00:26 HH:MM:SS, Man and woman in darkened room with a movie projector running between them, facing to camera. Woman smiles and talks.,8, 00:00:29 HH:MM:SS, Animated starry background with superimposed white text reading '1962'. This cuts to a distant image of a Kodachrome II film pack which moves towards the screen and into focus. It then moves back to the left and an image of Kodachrome movie film appears next to it. Voice over: "And now in 1962 Kodak opens up a new world of colour with Kodachrome II film for both colour slides and movies" The voice over goes on to explain the benefits of the film and superimposed white text runs in unison. The text reads: '2 1/2 times as fast / Truer colour / Sharper. pictures'. A different voice over comes in to conclude: "Available now at now increase in price from ALL Kodak dealers",9, 00:00:49 HH:MM:SS, End
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Television Production, Photographic Film
