Brochure titled 'Now its Photography 'Round the Clock', issued to Kodak dealers by Kodak Australia Pty Ltd in May 1952. This particular item was owned by Keith Allen, who ultimately became Kodak Australasia MD.
The cover states 'A big Kodak campaign to keep cameras clicking and to boost winter sales.' The brochure refers to a '3-link profit chain', with a 'minimum 33% mark-up', based on 'the sale of a Kodak camera, repetition sales of Kodak Film which in turn bring regular Photo-Finishing orders'. The campaign provided publicity for dealers including newspaper, radio, window display, instructional folders, package inserts and a Commonwealth-wide poster campaign. It notes that forty newspapers were available for publicity with a combined daily circulation of 5,876,000 copies. The brochure also has a check list and order form for products.
Part of a collection of research material and artefacts assembled by former Kodak Australasia employee Nigel Beale while he was writing Kodak's company history in the 1980s.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical, educational, defence, scientific and graphic art professionals who used photography, x-ray and other imaging techniques.
6 page folded colour brochure, 2 of the pages being small tab pages for ordering products. The cover is yellow and white with black and green text, and the inside is the same with the addition of red.
This item enhances our understanding of photographic manufacturing and retailing in Australia. It holds valuable insights into Kodak's marketing and sales strategies in the early 1950s.
Donation from Barbara Beale, 07 Mar 2012
Photograph, Black & White
Front, top right, pencil, handwritten: Keith Allen'
Type of item