Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 656 archival items produced 1937 - 1957.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include still and motion picture cameras, film, outdoor and travel photography, Kodak Christmas gift ideas, Kodak home movies, the Kodak pavilion at the 1939 Scout Jamboree, Kodak printing services, photographic film and photographic prints.
Advertising slogans include 'Make real movies on the snowfields' and 'Earn your photography badge with the easy-to-use Kodak Brownie Flash Outfit' The advertisements often have their journal source and date typed in the top centre of the clipping, and have been adhered to the scrapbook with glue. Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Aorangi News, Australian Scouts First Book, Australian Ski Yearbook, Bush Walker, Hobbies Illustrated, K.A.C Bulletin, L'Italiano, Launceston Walking Club, Le Courrier Australien, Monowani News, N.S.W. Official Fishing Guide, N.S.W. Rod Fisher's Society Gazette, Niagara News, Ocean News, Orient Line Reading Service Vouchers, Orient Line Shipping Newspaper, Orient Line Wireless News, Outdoors & Fishing, Polynesian, S. Tasmanian Photo Society Syllabus, Sailing Boating & Fishing, Scouting in N.S.W, Scouting in N.S.W., Seacraft, Shipping Papers, Show Revelry, Snow Revelry, The Cub Book, The Ocean News, The Queenslander Hobbies Book, The Scout Leader, The Tasmanian Tramp, Tight Lines, Victorian Naturalist, Walk, Wireless News Awatea
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with approximately 94 brown paper pages, plus brown paper front and back cover bound with a cardboard spine and cotton string. It contains paper based advertising clippings and promotional material. A square yellow label is adhered to the front cover. A handwritten index on the inside front cover lists the contents in blue and black ink. Each page is numbered in the top outer corner in blue ink and the contents of each page handwritten in the top centre. Each set of clippings has a typed or handwritten label. There is a metal paperclip attached the second last page. The promotional materials range in size from 90 mm (W) x 118 mm (H) to 200 mm (W) x 269 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Sydney, Kodak (Australasia) Pty. Ltd., Sydney, Greater Sydney, New South Wales, Australia, 1937 - 1957
It is unclear which Sydney office compiled this, however the sticker and time period indicates that this would have been compiled in Sydney.
Square yellow sticker on front cover, top, printed, black ink: ' FROM (extended parenthesis) / (cursive script) Walter Burke / CHALLIS HOUSE SYDNEY' Square yellow sticker on front cover, centre, typed, blue ink: 'SCOUTING AND / HOBBY PAPERS' Square yellow sticker on front cover, centre bottom, handwritten, pencil: 'ADS IN A FOREIGN / LANGUAGE / SHIPS PAPERS
Type of item
290 mm (Width), 28 mm (Depth), 415 mm (Height)
The torn and folded edges and bulked pages of this scrapbook increased the overall depth.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Motion Picture Film Cameras, Photographic Film, Photographic Equipment & Supplies, Recreation, Travel, Technology & Innovation, Technology Changes, Innovation & Design