Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 187 archival items produced 1937-1939.
The contents include advertising clippings for Kodak products between 1938 and 1939. The products and subjects include; cameras, classroom films, Easter, Spring and Summer campaigns, film and colour filters, Kodak Christmas gift idea booklets, Kodak product catalogues, Kodak repairs service, personalised greeting cards, photographic contests, photographic exhibitions, photographic instructional booklets, photographic prints, technical papers on photographic processes, visual education equipment, x-ray processing equipment, flash photography and projectors.
Advertising slogans include 'Remember -Kodak Film makes every camera a better camera' and 'Your Kodak Album! Start it Now!' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Most of the material in this scrapbook is Kodak publications; often catalogues or instructional booklets/articles. Some examples of publication titles are:
A Five Minute Introduction to Photography, A Glossary of Photographic Terms, Catalogue of the Pictorial Section of the Royal Society 's 1937 Exhibition, Christmas Suggestions Kodak, Commemorative Salon of Photography (Australia's 150th Anniversary Celebrations), Darkroom Design & Equipment, Enlarging and Printing Finishing Technique, Gulf Cruising with your Kodak, How to Make Movies Indoors, How to Make Snapshots at Night with your Kodak, How to Make Snapshots at Night with your Kodak, Kodak Visual Education Equipment, Kodascope Library Catalogue, New Kodak Films for Miniature Photography, Photography in Colour, Presenting a Sales plan for Kodak Representatives, Scout Jamboree 9138/39 'Scouting with a Kodak' product catalogue, The Adelaide Camera Club Syllabus 1939, The Adelaide Camera Club Syllabus 1940, The Kodak Data Book of Colour Filters, The Photographic Society of New South Wales (Inc.) Syllabus 1939, The Photographic Society of New South Wales (Inc.) Syllabus 1940, The Structure of the Developed Image, Twelfth Annual Kodak International Salon of Photography Australia.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 95 brown paper pages and cover, bound with cardboard and white cotton string. The book contains paper-based advertising clippings and booklets. Clippings are printed in black and white and colour on both gloss and matte paper. All clippings are attached with glue. Contents are written in black ink and pencil on pages and clippings. The promotional materials range in size from 179 mm (W) x 114 mm (H) to 200 mm (W) x 290 mm (H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, centre, handwritten, pink crayon: 'Printing Samples / 1938' Front cover, centre, handwritten, pencil: '1939'
Type of item
288 mm (Width), 45 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Cameras, Camera Accessories, Projectors, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design, Competitions