Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Exterior view of the Coca Cola Bottlers factory showing company signage on the front of the building. In front of the building is an Australian flag flying on a flag pole and trucks entering the factory.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Moorabbin, Greater Melbourne, Victoria, Australia, 16 Jan 1960
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Maker of Item Depicted
Coca-Cola Bottlers (Melbourne) Pty Ltd, Moorabbin, Greater Melbourne, Victoria, Australia, 16 Jan 1960
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on the edge of the negative: 'J/U GX 8582A'
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Classification
Manufacturing & industry, Food & drinks, Buildings & grounds
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 100 mm (Height)
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Keywords
Promotional Materials, Public Relations, Advertising, Factory Branches, Soft Drinks Manufacturing, Factory Delivery, Exterior Views
