Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Product image of a Red Tulip easter egg gift pack. The pack comprises of a large easter egg surrounded by small chocolates and housed in a box shaped like a top hat. Printed on the egg and top hat is; 'Red Tulip / MASTERS OF FINE CHOCOLATE'.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Made
Prahran, Greater Melbourne, Victoria, Australia, 18 Jan 1960
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Maker of Item Depicted
Red Tulip Chocolates Pty. Ltd., Prahran, Greater Melbourne, Victoria, Australia, 18 Jan 1960
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on the edge of the negative: 'GX 8595'
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Classification
Manufacturing & industry, Food & drinks - confectionery, Promotional displays
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 100 mm (Height)
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Keywords
Promotional Materials, Public Relations, Advertising, Easter, Chocolates, Product Samples