Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Promotional image of a woman and man, possibly a greengrocer, standing near a McLintocks jelly crystal display at a store in Glenhuntly. She is holding a basket of groceries in one hand and two packets of jelly crystals in the other. She has possibly won a competition held by the jelly crystal company. On the shelves behind the pair are food products including, Kellogg's All Bran and Imperial Ox Tongues.
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Glenhuntly, Greater Melbourne, Victoria, Australia, 08 Feb 1960
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on the edge of the negative; 'GX8829'
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Classification
Commerce & retailing, Direct selling - food & beverage, Advertising
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
100 mm (Width), 125 mm (Height)
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Keywords
Promotional Events, Promotions, Advertising, Competitions, Grocers, Food & Beverages, Supermarket Competitions