Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Promotional image of a display home estate at Highett. There is a building on the left side of the image that has a sign that reads, 'Homes Exposition' and another that reads, 'These homes built on your land. For all enquiries, K.G. Putt (Melb)'.
Physical Description
Black and white cellulose acetate negative. Part of a composition.
More Information
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Collection Names
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Collecting Areas
Images & Image Making, Working Life & Trades, Home & Community
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Acquisition Information
Purchase
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Place & Date Depicted
Highett, Greater Melbourne, Victoria, Australia, 12 Feb 1960
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on the edge of the negative image: 'GX8931A J/U'
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Classification
Building & construction, Residential buildings, Display homes
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 100 mm (Height)
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Keywords
Promotional Events, Promotions, Advertising, Displays, House Building, House Designs, Display Homes, Estate Agents