One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

A band stand at a Massey Ferguson, Pageant of Products event held at Melton. The stage is decorated with company branding, including flags and signs, some of the signs reads, 'MF Pageant of Products' and 'It's big...It's new...Ferguson System too!'. On the right side of the stage is the front of a tractor popping out from a box.

Physical Description

Black and white cellulose acetate negative.

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