One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

View of Swanston Street during peak hour looking toward Flinders Street Station from Flinders Lane. On the right side of the image are two trams, one is travelling to Glen Iris. Behind the trams are signs on buildings promoting Portmans and The Downyflake Restaurant. In the background is the Shrine of Remembrance . Images were taken for the Royal Automobile Club of Victoria (RACV).

Physical Description

Black and white cellulose acetate negative.

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