Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Promotional image of a woman wearing a strapless one piece swimsuit and sash, the sash reads, 'R.A.C.V. Social Club Beach Belle. 1960'. She is sitting on a beach and waving to the camera. The image was taken at either Brighton or Elwood for the Royal Automobile Club of Victoria (RACV).
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Organisation Named
Royal Automobile Club of Victoria (RACV), Melbourne, Greater Melbourne, Victoria, Australia, 19 Feb 1960
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on negative below image: 'GX9043'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
100 mm (Width), 125 mm (Height)
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Keywords
Promotional Events, Promotional Materials, Public Relations, Advertising, Promotional Models, Automobile Clubs