Summary

One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

Promotional image of a creche service provided by the Heinz Company at an exhibition. There are five female employees within the facility and five children, all the children appear to be eating at either a high chair or table. The area is decorated with cartoon animals and Heinz products. At the front of the creche is a sign that reads, 'This creche is provided for your Baby's comfort and convenience. Heinz. The most trusted name in Baby Food's'.

Physical Description

Black and white cellulose acetate negative.

More Information