Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
Promotional image of a woman modelling a dress with button detailing, belt and a flared skirt, she is standing in a garden at Alphington. The images was possibly taken for a clothing manufacturer called Hi Jinks
Physical Description
Black and white cellulose acetate negative.
More Information
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Collection Names
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Collecting Areas
Images & Image Making, Working Life & Trades, Clothing & Textiles
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Acquisition Information
Purchase
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Place & Date Depicted
Alphington, Greater Melbourne, Victoria, Australia, 16 Mar 1960
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on negative below image: 'GX9612
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Classification
Commerce & retailing, Clothing & fashion, Promotional materials
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
100 mm (Width), 125 mm (Height)
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Keywords
Promotional Models, Promotions, Public Relations, Clothing Trade, Fashion Models, Fashions, Dresses
