Summary
One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description of Content
View of a shopping strip at Rosanna, there are vehicles driving along the road and parked on the sides. Along the left side of the image are numerous commercial stores including The State Savings Bank, Spotless dry cleaning and Rosanna Colour Centre. The image was taken for the Mobil Corporation.
Physical Description
Black and white cellulose acetate negative. Part of a composite image.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
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Organisation Named
Mobil Oil Australia Ltd, Rosanna, Greater Melbourne, Victoria, Australia, 30 Aug 1963
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Photographer
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia
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Format
Negative, Black & White
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Inscriptions
Hand written in white ink on the negative: 'V6100'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Negative/s
125 mm (Width), 100 mm (Height)
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Keywords
Promotional Materials, Petroleum Industry, Streetscapes, Shopfronts, Banks