Black and white, 1/4 plate glass negative of the shopfront display at Sydney's Kodak branch at 379-381 George Street, circa 1932-1934. The promotion focuses on a new release Verichrome film pack with 8 exposures instead of 6, but other Kodak film is also included in the signs and price tickets. The '8 exposures instead of 6' line is used repeatedly throughout the signage.

This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Shopfront display featuring a window full of Kodak film and Kodak Verichrome film, with various signs and labels corresponding to the products. Around the top of the inner display case are framed photographs of Lord Howe Island. The window glass has decorative glass 'garlands' etched into it around the top. Kodak Ltd is cast into the front, exterior skirting of the window, and 'Baker & Rouse' is similarly cast into the skirting inside the entranceway.

Physical Description

Black and white silver gelatin glass negative, quarter plate, landscape format

More Information