Summary
Black and white photograph of a Kodak Australasia Pty Ltd shop counter with Kodachrome Demonstration Room visible in the background, posters and photographs mounted on the wall and products displayed in glass cabinets. The photograph is one of three of this location, taken in 1940 and kept by Mr J.S. Mortley, then Advertising Manager at Abbotsford.
This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Interior of a photographic shop. There is a counter with posters in front of and behind it, as well as a stool for customers which is decorated like a box of film. Above the counter is a large 'Kodak Film' sign. There is a cabinet on the left side filled with products and a curtained door leading to a Kodachrome Demonstration room. A projector is set up inside the room.
Physical Description
Black and white photograph on light weight paper; landscape format with white border.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Date Depicted
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Format
Photograph, Black & White
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Inscriptions
Reverse, watermark: 'VELOX' Reverse, handwritten, crayon: '1940' Reverse, stamped: '4 89'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
105 mm (Width), 79 mm (Height)
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Keywords
Photography, Photographic Products, Retailing, Retail Displays, Customer Service, Shop Interiors, Sales, Showrooms, Photographic Film, Cameras, Projection