Summary

Completed, assembled puzzle.

One of 12 digital images taken by yelldesign for the online product marketing and promotion of their clear jigsaw puzzle 'The Virus', as well as steps in the production process.

Description of Content

Assembled completed puzzle.

Physical Description

Born-digital image.

Significance

As the COVID-19 pandemic emerged as a severe public health threat, the response of the Victorian Government was to immediately force closures of non-essential businesses and schools. Closure of Australia's borders also impacted on the flow of materials and goods. There was a revised focus by consumers and a prevailing mood to support local makers and businesses. People faced the prospect of many weeks in lockdown. From midnight 30 March 2020, the Victorian government introduced Stage 3 restrictions which limited reasons for leaving home to four reasons: food & necessities, medical care, exercise, or work or education for four weeks, after which the situation would be reviewed.

During this time there was a revival in leisure activities that were usually only reserved for the very keen enthusiasts or for rainy days and holidays. Jigsaws, both those which could be completed online and those of traditional material design suddenly had a surge in popularity with the result that many local stores ran out, including thrift store stock, and online suppliers.

This pandemic-themed product was designed and made locally and had been launched by April 2020. It is an example of how a business has quickly 'pivoted' from their core business to offer goods or services that can create or supplement their income during the enforced lockdown period. The product is made to order which shows how responsive and adaptive design can minimise lead time, stock of finished goods, and waste.

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