Summary
An oval shaped swing tag identifying the Jakas Soft Toys brand which was attached to the company's toys with a plastic joiner. 'Swing Tag' is the name given to cards which are attached to items to indicate manufacturer, size, style, price etc. and sometimes provide additional information related to the product. They are not part of the item and are usually attached with a plastic joiner.
Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs, animals and birds. They ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
With children's health and safety in mind, the toys were made from wool and synthetic plush, quality fabrics, non-allergic filling and 'safety eyes'. The Jakas range of soft toys came with care and washing instructions and could be handed down for generations.
Physical Description
White oval-shaped cardboard swing tag with printed illustrations of koala, kangaroo and teddy bear soft toys in red on the front side of the tag and green text on both sides of the tag. There is a hole punched at the top of the swing tag to enable attachment to toys.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Ms Pam Schwarz, 19 Jun 2000
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User
Jakas Soft Toys, Unit 1, 85 Lewis Road, Wantirna South, Greater Melbourne, Victoria, Australia, 1995-1998
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Inscriptions
Printed on front side of white oval swing tag in green: 'JAKAS / SOFT TOYS / Genuine Australian Made / Soft Toys Since 1956' Printed on verso of white oval swing tag in green: 'Jakas is / Australia's oldest / soft toy manufacturer. / With over 40 years of / experience we create special / toys using quality fabrics, / filling and safety eyes. / Instructions: Machine wash on delicate / cycle using wool mix, dry well and brush. / If your toy should meet with an / accident call Jakas Soft Toys / Unit 1, 85 Lewis Rd., Wantirna South / Victoria 3152 Australia / Tel: 61-3-9887 3547 / Fax: 9887 3553
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
60 mm (Width), 75 mm (Height)
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Keywords
Toys, Advertising, Advertising Labels, Labels, Marketing, Australian Design, Australian Manufacturing Industry, Small Businesses