Summary

An oval shaped swing tag identifying the Jakas Soft Toys brand which was attached to the company's toys with a plastic joiner. 'Swing Tag' is the name given to cards which are attached to items to indicate manufacturer, size, style, price etc. and sometimes provide additional information related to the product. They are not part of the item and are usually attached with a plastic joiner.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs, animals and birds. They ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.

With children's health and safety in mind, the toys were made from wool and synthetic plush, quality fabrics, non-allergic filling and 'safety eyes'. The Jakas range of soft toys came with care and washing instructions and could be handed down for generations.

Physical Description

White oval-shaped cardboard swing tag with printed illustrations of koala, kangaroo and teddy bear soft toys in red on the front side of the tag and green text on both sides of the tag. There is a hole punched at the top of the swing tag to enable attachment to toys.

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