Summary

A printers proof for a small booklet catalogue showing a sample of colour images and descriptive text for a range of toys manufactured by Jakas Pty Ltd. It is one of a set of printers proofs prepared for a small booklet that was attached to the soft toys to illustrate the range and quality of toy designs available and provide care and washing instructions.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their designs included a range of teddy bears, golliwogs, animals and birds.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.

Physical Description

A rectangular strip of glossy card showing a strip of colour photographs of soft toy designs. The name of the toy and its unique code is shown below the photograph along with accompanying text describing the features of the toy. This printers proof shows three colour images of soft toy designs including a pink elephant, a white lamb and a colourful clown with red hair and shoes, yellow neck frill and multi-coloured jumpsuit. A fourth image shows a teddy bear in its box with text outlining information about the Jakas registered trade mark and the Jakas nursery range for children under a year old.

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