Summary
A small booklet catalogue with descriptions and colour images of toy designs available from Jakas Pty Ltd. The booklet was attached to the toys to advertise the range and quality of toys available and to provide washing instructions for their soft toys.
Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their designs included a range of teddy bears, golliwogs, animals and birds.
Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
Physical Description
A small 48-page booklet with colour images and detailed descriptions of the range of toy designs available, including large and small soft toys, musical toys, 'pushalong' toys and night-dress cases in a wide range of animals designs, golliwog dolls and clowns. There are written instructions for the care and washing of toys with notification to look for the Jakas brand name on the toy to ensure a genuine, quality product and contact details for the company should the toy need repair. There is a hole punched into the top left-hand corner of the booklet to allow attachment to toys with a plastic joiner.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Ms Pam Schwarz, 19 Jun 2000
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User
Jakas Pty Ltd, 1-3 Cottage Street, Blackburn, Greater Melbourne, Victoria, Australia, 1956-1969
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Inscriptions
Printed on front of small booklet in yellow, black, red and white type against a blue background: 'THIS QUALITY TOY / by / JAKAS / Regd. Trade Mark / has / NYLON/ FUR/ and is / WASHABLE / PRICE' Printed on back of small booklet in black type on white background: 'WASHING INSTRUCTIONS / This Jakas toy is / WASHABLE / Using lukewarm suds, this Jakas / toy may be hand or machine / washed and put through the / wringer (if not too large) or spin / dried to remove excess moisture. / Dry in a warm airy place. When / complete dry a light brushing / will make your JAKAS toy like / new again. / DO NOT BOIL / DO NOT IMMERESE TOYS / CONTAINING MUSICAL / BOXES'
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Brand Names
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Classification
Manufacturing & industry, Toy manufacturing, Product catalogues
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Category
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Discipline
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Type of item
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Overall Dimensions
62 mm (Width), 88 mm (Height)
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Keywords
Toys, Catalogues, Advertising, Marketing, Small Businesses, Australian Design, Australian Manufacturing Industry
