Summary

A printers proof for a small booklet catalogue showing a sample of colour images and descriptive text for a range of toys manufactured by Jakas Pty Ltd. It is one of a set of printers proofs prepared for a small booklet that was attached to the soft toys to illustrate the range and quality of toy designs available and provide care and washing instructions.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their designs included a range of teddy bears, golliwogs, animals and birds.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.

Physical Description

A rectangular strip of glossy card showing a strip of colour photographs of soft toy designs. The name of the toy and its unique code is shown below the photograph along with accompanying text describing the features of the toy. This printers proof shows four images of toy designs including some soft toys set on a base with four wheels and a handle, known as 'pushalong toys'. Designs shown include 'Large Pushalong Dog', 'Large and Small Pushalong Horses' and a 'Large Pushalong Elephant' which is being held at the handle by a small child to demonstrate its use. A fourth image shows two toys fitted with music boxes, 'Musical Chick & Ladybird'.

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