Item HT 59658 Exhibition Label - African Elephant, National Museum of Victoria, circa 1960

Summary

Exhibition label for African Elephant when displayed at the National Museum of Victoria during the 1960s.

Physical Description

Rectangular sign, single-sided with black printed text on brown textured card.

Significance

The labels in the Historic Exhibition Labels Collection illustrate the changing styles in didactic interpretation, aesthetics and approaches to audience engagement throughout the history of Museums Victoria. From the earliest days of the National Museum of Victoria in the mid 1800s through the various incarnations of the Applied Sciences collection through to the amalgamation of all the branches into Museums Victoria, the labels chart a course through the changes in audience needs and desires in Victoria and across the museums' various sites. There are beautiful examples of hand written nineteenth century labels, some examples of extremely long didactic panels from the early twentieth century, and rare and unusual fonts in the mid twentieth century. The collection also illustrates the transition from hand-written labels to the use of typewriters, then lettera set and ultimately printed labels, culminating in the large format digital print room being introduced at Melbourne Museum in 2000.