Summary
Card advertising poster produced by Penfolds Wines, dated 1932.
It features a coloured painting of Phar Lap, reproduced from the original painted by R. Code and owned by Harry Telford, trainer of Phar Lap. The poster also features a brief summary of the horse's racing career.
Physical Description
Rectangular advertising print on thick white card. Contains a reproduction of a painting of Phar Lap, showing him being ridden by a jockey, who is dressed in a red cap and jacket, a white top with black stripes on the sleeves and white trousers. The picture has a large white border around it, on which is printed the name of the company being advertised. Below the picture is printed the name `Phar Lap' and some statistics about his life and racing career.
Significance
This object evidences the use of the Phar Lap name and image for commercial purposes. The fact that the advertiser, Penfolds Wines, has become a hugely successful winery adds to the object's allure.
More Information
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Collection Names
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Inscriptions
Printed in black ink above picture on front: With Compliments from/ Penfolds Wines/ Started 1844-1932/ Another "FAR LAP" and still racing Printed in black ink below picture on front: Phar Lap / Reproduced from the Original Painting,the property of Mr.Harry Telford, half-owner/ (J.Pike up)/ Born-Timaru,New Zealand,1926/ Nightraid-Entreaty/ Died-Menlo Park.California,U.S.A.April,1932,/ 51 Starts 37 Wins 3 Seconds 2 Thirds 9 Unplaced? Winnings [Pounds-Sterling] 70,121
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Classification
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Type of item
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Overall Dimensions
37 cm (Length), 43.3 cm (Width)
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Keywords
Advertising, Commerce, Horse Racing, Horses, Racing Industry, Viticulture & Winemaking, Wineries, Making History - Phar Lap
