Summary
Negative taken by Laurie Richards Studio for Mocopan Pty Ltd during a trade event at St Kilda Town Hall in 1966. The image is part of the Laurie Richards Collection of negatives held by Museum Victoria.
Mocopan was established by Agostino Monici, Sergio Coperchini and Vic Panettieri in 1953. The name was an amalgamation of the surnames of the three men. Mocopan was originally composed of three sections; coffee processing and sales; the production of smallgoods, and the processing of polenta flour. Both Coperchini and Panettieri left the company and a succession of partners followed, including Frank Dimattina. Mocopan was managed by the Dimattina's until 1995 when it was sold to a multi-national.
Description of Content
Female sales representative giving out samples of hot coffee from a pair of urns at a Mocopan coffee display stand at a trade fair at St Kilda Town Hall.
Physical Description
Colour 5" x 4" negative
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Carlisle Street, St Kilda, Greater Melbourne, Victoria, Australia, 14 Sep 1966
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Creator
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia, 14 Sep 1966
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Commissioned By
Mocopan Coffee, 257 Plenty Road, Preston, Greater Melbourne, Victoria, Australia, 14 Sep 1966
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Format
Negative, Colour
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Classification
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Category
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Discipline
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Type of item
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Keywords
Banners, Beverages, Coffee, Drinks, Hot Water Urns, Lighting, Packaging, Retail Displays, Retailing, Sales Representatives, Signage, Town Halls
