Summary

Note: This image includes a derogatory depiction of a First Nations person. Such depictions are not condoned by Museums Victoria which considers them to be racist. Historical distance and context does not excuse or erase this fact.

Description of Content

View of crowds watching the 1958 Moomba parade in Melbourne at the corner of Bourke and Swanston Streets. A rectangular box float advertising the success of the Volkswagen as the winner of the round Australia 'Mobilgas Economy Run' leads a Volkswagen 'beetle' rally car. On top of the float is a large map of Australia painted on a sign, showing the route of the 'Mobilgas' trial, while on the side of the float is painted the slogan 'VOLKSWAGEN - THE FAMILY CAR'. A man depicting an Aboriginal Australian in black-face and holding a spear is next to the sign on top of the float.

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